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FIRST ALLIANCE BANK
Privacy Policy

At First Alliance Bank, our mission is to meet the desires of our customers by being competent and successful relationship managers.   As financial services professionals entrusted with sensitive financial information, we respect the privacy of our customers and are committed to treating customer information responsibly.     

We believe the confidentiality and protection of customer information, within our virtual branch or our traditional bank, is one of our fundamental responsibilities.  And while information is critical to providing quality service, we recognize that one of our most important assets is our customers’ trust.  Thus, the safekeeping of information on visitors to our web site, and current and former customers is a priority for First Alliance Bank.  

First Alliance Bank collects, retains, and uses information about you only where we believe that it will help administer our business or provide products, services, and other opportunities to you.   We use information to protect and administer your records, accounts, and funds; to comply with certain laws and regulations; to help us design or improve our products and services; and to understand your financial needs so that we can provide you with quality products and superior service.  

We collect nonpublic information about you from the following sources:

• Information included on your application and related forms (such as name, address, Social Security number, assets and income);  
• Information about your relationships with us (such as products or services purchased, account balances and payment history);  
• Information from consumer reporting agencies (such as credit relationships and history);  
• Information from your employer, or prior employer(s);  
• Information on loans we purchase or have a participation in; and  
• Information from visitors to our web site (such as that provided through site visitorship data and online information collecting devices known as “cookies”).  

We continually strive to maintain complete and accurate information about you and your accounts.  Should you ever believe that our records contain inaccurate or incomplete information about you, please notify us.  We will investigate your concerns and correct any inaccuracies.

At First Alliance Bank, we do not reveal specific information about your accounts or other personally identifiable data to parties outside our affiliated banks and companies for their independent use unless:  

• you request or authorize it;
• the information is provided to help complete a transaction initiated by you;
• the information is provided to a reputable credit bureau or similar information reporting agency;
• the disclosure otherwise is lawfully permitted or required.  

We do not provide account or personal information to non-First Alliance Bank companies for the purpose of independent telemarketing or direct mail marketing of any non-financial products or services of those companies.

When the Bank conducts business with third parties, it requires its vendors and suppliers to maintain similar standards of conduct regarding the privacy of personally identifiable customer information provided to them.  

First Alliance Bank recognizes and respects the privacy expectations of our customers.  We want our customers to understand our commitment to privacy in our use of customer information.  As a result of our commitment, we have developed this Privacy Policy that is made readily available to our customers.  Customers who have questions about this Privacy Policy or have a question about the privacy of their customer information should call First Alliance Bank Main Office at (901) 753-8339.